caroline sweet
creative director

I work in a brand strategy & communication design studio.
I love to visually tell a story!
A story starts as an idea.
I listen to you explain your idea to me.
Through intelligent creative design exploration
I will show you just how powerful great design should be!

As Frederick R. Barnard said in Printer's Ink, December 1921
when he published a piece commending the effectiveness of graphics in advertising

A picture is worth a thousand words!

• a thought or suggestion as to a possible course of action
• a concept or mental impression
• an opinion or belief

caroline sweet